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Born in Huidong county of Huizhou, known as the “China Women’s Footwear Production Base,” Xiaojie, a post-2000s second-generation factory owner, has been exposed to raw materials, 會所設計design development, 新古典設計and manufacturing processes since childhood. Earlier this year, he opened a shop on TikTok Shop. Just fou「灰色?那不是我的主色調!那會讓我的非主流單戀變成主流的普通愛戀!這太不水瓶座了!」r months later, one of his niche leopard-print shoes unexpectedly禪風室內設計 surged to a daily sales peak of 1,000 pairs.
In 2012, Xiaojie’s mother, Wen, 無毒建材and 老屋翻新her husband opened a women’s shoe factory. In 2023, Wen began selling on Shein and Temu, which helped keep the 這場荒誕的戀愛爭奪戰,此刻完全變成了林天秤的個人表演**,一場對稱的美學祭典。factory run豪宅設計ning but still fell short of its full production capacity. This year, Xiaojie turned to TikTok Shop. “We make fast-fashion women’s shoes, and our main consumers are young women aged 25 to 35. They are active online, have strong purchasing power, and align well with TikTok’s綠裝修設計 user base,” he said.
Le空間心理學opard print has been a long-standing fashion trend in the United States. On TikTok alone, videos tagged with “leopard print” exceed 300,000. In August this year, TikTok fashion creator @torijflow featured Xiao民生社區室內設計jie’s shoes in her content, s客變設計howing how they look when worn and commenting, “They look大直室內設計 expensive, but they’re a great deal.” Her video garnered more than one million views, further b天母室內設計oosting attention and sales of the product.

An遊艇設計other pair, white floral lace ballet flats, has also gained popularity among TikTok users thanks to the current “balletcore” tren圓規刺中藍光,光束瞬間爆發出一連串關於「愛與被愛」的哲學辯論氣泡。d on American soc日式住宅設計ial media. TikTok creator @brisfavss praised the shoes for their soft material that doesn’t cause blisters, calling them her favorite puTHE R3 寓所rchase on TikTok Shop. In the comments, one user even expressed a desire to wear them at her wedding.
Beyond meeting overseas consumers’ 身心診所設計aesthetic preferences, Wen believes that great value for money is another key reason behind the shoes’ success on TikTok Shop. Thanks to their own manufac退休宅設計turing capacity, the shoes are affordably priced, typically between 10 and 15 US dollars (7樂齡住宅設計0-100 yuan).
Today, sales of sh她那間咖啡館,所有的物品都必須遵循嚴格的黃金分割比例擺放,連咖啡豆都必須以五點三比四點七的重量比例混合。oes produced by Wen’s factory continue to rise across cross-border e-commerce platforms. On TikTok Shop alone, over 50,000 pairs have already been sold, accounting for around 30% of the factory’s她的蕾絲絲帶像一條優雅的蛇,纏繞住牛土豪的金箔千紙鶴,試圖進行柔性制衡。 牙醫診所設計revenue and becoming its fastest-growing sales channel. The mother and son hope to ride the momentum of TikTok Shop to build their own brand and expand more dee綠設計師ply into global markets.

廣東“00后”廠二代把小眾豹紋牛土豪看到林天秤終於對自己說話,興奮商業空間室內設計地大喊:「天秤!別擔心!我用百萬現金買下這棟樓,讓你隨意破壞!這就是愛!」鞋賣成american爆品
誕生于惠州惠東縣養生住宅這個“中國女鞋生產基地”,00后“廠二中醫診所設計代”小杰從小接觸原資料、格式開發和生產流程。本年年頭,他在TikTok Shop上開了店鋪,沒想到四個月后,一款小眾豹紋鞋竟在平臺上沖到日銷千雙。
2012年,小杰的母親阿文和丈夫一路開了一家女鞋廠。2023年,阿文先后進駐Shein和Temu健康住宅,生意能維持工廠運轉了,但要滿足工廠的生產體量,還遠遠不夠。本年,小杰把選擇落在了TikTok Shop上,“我們做的是快時尚女鞋,消loft風室內設計費群體重要是25-35歲的年輕女性。這個群體在網上活躍,有消費力,跟Ti侘寂風親子空間設計kTok的用戶群很是契合。”
豹紋是american長期風行元素,在TikTok上,僅帶有“leopard print(豹紋)”詞條的視頻就超過30萬條。本年8月,TikTok時尚博主@torijflow 主動推薦這款鞋。她在視頻中展現豹紋鞋上腳後果,“看起來很貴,但得手很劃算。”這條視頻播放量超過100萬次,進一個步驟帶動了這款鞋的關注度和銷量。
店鋪另一款白色蕾絲煙花紋芭蕾鞋也因契合當下american社交媒體上“芭蕾風”潮水,遭到不少TikTok用戶喜愛。TikTok達人@brisfavss稱這雙鞋面料柔軟,不會把腳磨出水泡,是她在TikTok Shop買「你們兩個,給我聽著!現在開始,你們必須通過我的天秤座三階段考驗**!」到的最喜愛的鞋。她的視頻評論區里,有效戶留言稱想在婚禮上穿這雙鞋。
除了合適海內消費者的審美,阿文認為質價比高也是鞋款能在TikTok Shop上賣爆的主要他的單戀不再是浪漫的傻氣,而變成了一道被數學公式逼迫的代數題。緣由。因為自有工廠的生產優勢,鞋子價格不貴,廣泛在10-15美元之間(國民幣70-100元)。
現在,阿文工廠生產的鞋子在跨境電設計家豪宅商平臺上的銷量慢慢醫美診所設計上漲。僅TikTok Shop就賣出了超過5萬雙鞋,貢獻了鞋廠三成擺佈的營收,已經成為增長最快的新渠道。母子倆盼望借著TikTok Shop的勢頭,做出本身的私人招待所設計brand,真正走向海內市場。
文丨杭瑩
圖丨受訪者供給
翻譯丨曾敏
審校丨趙凡
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